Music China feedback for Milkymist One

Yi Zhang yi at
Tue Oct 18 07:10:02 EDT 2011

Hi All,

Last Thursday Oct. 13th, I went to Music China [1]. I had a good 20 minutes meeting with Massimo ( CEO) and Ignazio ( sales and marketing manager). They have showed quite some interests in Milkymist One. Massimo said they probably can first carry Milkymist One as is on mslpro [2]. They think it suits the use in bars and clubs. But they want to make final decision only after Simon reviews the product, which is understandable.

There are a few things they mentioned that I think we need to improve or/and think about whether it is something we would like to add/change in later versions.

1) Clearer message: Massimo told me that it is very difficult to understand what Milkymist One can do by looking at the product itself. Ignazio said the professionals in this field are used to sliders and knobs. At the first, he thought in order for M1 to work, it has to be combined with a mixer or something. After I explained to him M is a standalone device and it's very easy to use. Then he understood.
2) Look more professional: Massimo looked at the M1 I brought and said "it doesn't look expensive, and good that selling price is also not expensive." I'm wondering whether look not so expensive and cost little will attract more customers in this field or attract less. We need to ask Massimo (I should have asked him right there).
3) Be able to control with sliders and knobs: Ignazio asked whether we can put M1 board into some sort of box with sliders and knobs. Like he said the professionals in this field are used to those tools and during the show or performance, they need to have some degree of control over the situation. You never know what will happen.

These are mostly all. If I think of something else I will let you all know.

After the meeting, I walked around a bit inside exhibition halls. There are areas for traditional western and Chinese music instruments, and also electronics instruments, devices, accessories, LED, etc.. Most exhibitors are manufactures, who try to promote and sell their products. With limited time, I didn't find any potential distributors there. I do have a exhibitor list (it's also online [3], which I can look through and see whether there's anything for us. About 20 to 30% of exhibitors are from European countries and the USA, the rest all from cities in China.

At Acton's tent, there's a stage with a 5 x 3 meter LED for performances. After the show I got a chance to hook the M1 to the LED and see how it looks like on the big screen. It was pretty nice. I took a couple of pictures [4][5] and a 30 seconds video [6] (will upload later after conversion). Since it was in a rush, so the pictures and video were not that good. Also since I was not allowed to use M1 during the show (I tried to get the permission), so the effects were not that obvious.

From what I observed and by chatting with some people worked in multi media field, there are a few things I think may worth our time and resources to work on in the future.

1) Content needs to be _powerful_: This is the feedback I got from a VJ artist (he is also taking some other roles). He said the patches need to be powerful, unique, and wows the audiences. What we have now are too weak for professionals. Even for bars and clubs, different bars and clubs most likely want to have their own different effects/patches. And they cannot be the same all the time, every day. So how can we make it easier for people to do that. Better documentation on how to write patches, a patches pool, easily upload and download?
2) Flexibility of mixing the patches: Maybe I don't know how to use M1 or we really don't have this feature. I was not able to choose desired patches to mix them in certain order, with defined display interval.
3) Display images between patches: During trade show or exhibitions, what people want is to show their company name, brand name once in a while on the screen. So displaying the images between patches would be nice and useful in such cases.
4) Some way of controlling: Being able to modify the predefined arrangements of patches will be needed in a real time performance in case of changes during the show.
5) All big LED are using DVI connector. So maybe we need to think about supporting it.

These are all I got so far. if anything comes up on my mind, I will write it here again.

What do you think about Milkymist One? You are very welcome to share your feedback and thoughts with us!


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