marketing

Joachim Steiger roh at hyte.de
Mon Dec 10 06:38:15 EST 2012


Christoph Pulster wrote:
[...]
> 1. product description in english only
> 2. price in USD currancy (rates vary a lot)
> 3. shipping rate not quoted first hand in the shop, but only in the  
> order process = customer irritation
> 4. payment options limited and/or expensive (creditcard is not the best)
> 5. shipping rate much too high  (eg. Germany: 51 USD = 1/3 of price)
> 6. customs trouble with import, local VAT added + customs, believe me  
> the paperwork can really be pain here in case of inspection
> 7. warranty return expensive and difficult
> 8. no 14 days test period
> 9. general trust issue "seller far away in Asia"
[...]

what you describe is best known as 'shopping outside of europe experience'.
valid for basically everything shipped from asia or the us.

to be fair.. i have yet to see a honestly declared package from asia ;)
usually i see stuff declared as e.g '10$ rc toy' - regardless of its
contents.
if sharism is honest with their CN22 declaration, one has to pay a few
euros import tax/vat/etc.
everything else is the 'usual' import tax fraud.

seriously. what do you expect?
also there is the point that marketing strategies vary a lot by region
and the corresponding local market conventions.
so if you want to sell these in europe or e.g. the german speaking
market, make suggestions about how and what you expect from marketing
material/design it?

after all, its an open source product ;)

greetings from berlin

--

roh




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