Anelok: new logo !

Cristian Paul Peñaranda Rojas paul at kristianpaul.org
Mon Jun 22 00:11:29 UTC 2015


The logo is just great, they gray version looks good for me as well

Cristian Paul 

> El 21/06/2015, a las 14:19, Werner Almesberger <werner at almesberger.net> escribió:
> 
> A few weeks ago, I proudly showed my Anelok to Martin De Luca, a
> designer friend of mine. He was duly impressed by all the technology
> but hated the logo. So he made a new one.
> 
> I added a few tweaks to make it look good on the real hardware, and
> here is the result, in simulator and "live":
> 
> http://downloads.qi-hardware.com/people/werner/anelok/tmp/logo/new-logo-sim.png
> http://downloads.qi-hardware.com/people/werner/anelok/tmp/logo/new-logo-live.jpg
> 
> I love the clean modern simplicity of the font and how cleverly he
> added the padlock symbol. While the padlock was his own idea, I had
> though of having that element, too, but could never figure out how
> to do this nicely.
> 
> 
> The concept has a few degrees of freedom. Below are a few slight
> variations. First, the same design, this time black on white:
> http://downloads.qi-hardware.com/people/werner/anelok/tmp/logo/logo2-open.pdf
> 
> A slight variation: the E has its usual backbone:
> http://downloads.qi-hardware.com/people/werner/anelok/tmp/logo/logo2-closed.pdf
> 
> Good:
> - the lock is more centered, between "walls" on both sides,
> - easier to read (due to familiarity),
> 
> Bad:
> - more boring (due to familiarity).
> 
> 
> Another variation: this one makes lines and gaps the same width,
> making them look a bit skinny, and it also fills the padlock, to
> bring back some stockiness:
> http://downloads.qi-hardware.com/people/werner/anelok/tmp/logo/logo3-closed.pdf
> 
> 
> For the Web site and other uses of the logo with a color depth of
> more than 1 bit per pixel, the outline could also be replaced with
> solid grey, so that one can still spot the padlock but there would
> be no thin lines.
> 
> How do you like it ?
> 
> - Werner
> 
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